Apple CEO Tim Cook took a serious jab Wednesday at fellow Silicon Valley bigwig Mark Zuckerberg and his company, Facebook, as large portions of the public and officials across the world are raking both over the coals.

When Recodes Kara Swisher asked what he would do if he were Zuckerberg, Cook responded coldly: “I wouldnt be in this situation.”

Just days earlier, Cook criticized Facebook for their ostensible lack of care when it comes to users data, specifically the partnership it had with Cambridge Analytica — the analytics firm that worked with President Donald Trumps campaign.

Facebook recently suspended Cambridge Analytica after it learned the firm violated terms of their agreement and failed to remediate the situation. An onslaught of negative reactions ensued both from many people and the press due to deep-seated concerns Facebook doesnt care about digital privacy and rather profit off knowing as much about users — like their tendencies and traits — as possible.

“I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said during a forum in Beijing over the weekend, according to Bloomberg. “The ability of anyone to know what youve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life — from my own point of view, it shouldnt exist.”

If they wanted to, Apple could make plenty of money by monetizing the customer, Cook said Wednesday with MSNBCs Chris Hayes and Swisher.

“Weve elected not to do that,” Cook explained, according to Recode.(RELATED: Apple Shareholders Decline To Create Human Rights Board During Vote)

Cook and Apple, however, are sometimes recipients of other forms of criticism. As far as privacy goes, the tech leader and his company appear to be bending over backward to appease China and obtain an increased ability to sell and operate in the foreign country. China was given the infamous title of the worst abuser of internet freedom for a third year in a row, due to government censorship and restrictions of basic online services and an almost complete lack of digital privacy.

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