Fintech startup iZettle has today launched a platform that will allow merchants to manage their in-store, online and on-the-go business all in one place.

The software, called iZettle E-commerce, allows small businesses to create their own webshop to sell across multiple channels online including social media, blogs and websites.co

The integrated platform also lets the user manage all sales and inventory, including those made in-store, in one place.

Read more: European fintech startup iZettle has raised €40m ahead of a potential IPO

The Swedish business provides other firms with payment infrastructure, and aims to expand its strategy with the release of iZettle E-commerce.

Company bosses hope that the platform will boost sales next year, as total sales value through E-commerce was estimated at around $77bn in the UK in 2017.

"This is iZettles biggest product launch since 2011 and it is a huge moment for us," said Jacob de Geer, iZettle chief executive. "Todays consumers expect businesses to be present both offline and online, and half of iZettles users currently dont have an online shop and the other half struggle with different complex online systems.

"iZettle E-commerce solves these problems, helping small businesses find new customers and sell more – all from one place."

Back in January last year, de Geer told told City A.M. that an IPO could be on the cards "in the next 18 to 24 months" for the company, which was founded in 2010.

And in December, iZettle was given a boost by investors as it raised £35.2m to go towards the startup's "ambitious growth plan and product innovation."

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