Amazon wants access to customers locked vehicles to ensure delivered packages end up in the possession of the rightful owner, the company announced Tuesday.
Part of its Amazon Key service, which was launched in 2017 for the purpose of gaining entrance to peoples homes, the in-car delivery feature gives customers the option to have packages placed directly in their car.
The Amazon Key In-Car delivery resource would be synced with compatible vehicles that employ technology like Volvos On Call or OnStar — an embedded security system General Motors created.
It is offered at no extra cost (as long as the user is a Prime subscriber) and for 37 cities across the U.S. (RELATED: Amazon Hits 100,000,000 Prime Subscribers)
“Since launching Amazon Key last November, weve safely delivered everything from cameras to collectable coins inside the home. Customers have also told us they love features like keyless guest access and being able to monitor their front door from anywhere with the Amazon Key App,” Peter Larsen, Amazons vice president of delivery technology, said in a statement. “In-car delivery gives customers that same peace of mind and allows them to take the Amazon experience with them. And, with no additional hardware or devices required, customers can start ordering in-car delivery today.”
Nearly one-third of Americans say they have had a package of theirs stolen from outside their home, and more than 50 percent say they know someone who has been victimized in that way.
With the advent and proliferation of front door and doorbell cameras, the amount of video proof is also increasing.
As Amazon grows its customer base and thus its power and affluence, it continues to expand what industries it is involved in as well as the features for its most fundamental, original service — delivery. (RELATED: Amazon Delivery Driver Drops Heavy Package On Puppy, Fired After Getting Caught On Camera [VIDEO])
With the publics rising tide of distrust for Americas biggest tech companies, including Amazon, how enthusiastic people will be to the added convenience, but potentially reduced privacy, will be determined in the months ahead.
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