Business

Twitter Unveils 30 Collaborations For 2018 Including NBCU, Will Packer, Vice & More – Newfronts

Twitter has taken wraps off plans for more than 30 new collaborations in the areas of entertainment, news, sports and gaming in 2018, part of its slew of announcements at its annual NewFronts presentation this afternoon in New York. The new deals, along with renewals of existing deals, ramps up the social media giants live and on demand original programming, games and events content.

The news comes after Disney and Twitter announced a new advertising and content deal today. It joins new pacts with the likes of NBCUniversal and Viacom (for video clips and content); adding to a Live Nation Concert Series partnership; Hearst Magazines and news sites including Vice and BuzzFeed; and gamer-focused Gamespot, Call of Duty World League and IGN.

Twitter also unveiled programs dedicated to topics like womens empowerment and communities like Black Twitter to complement the rich conversation about these movements on the platform. On the latter front, for example, Will Packer Media will produce Power Star Live, a 30-minute weekly show streamed live from Atlanta, bringing together the most entertaining, enlightening and comedic content across Twitter feeds while attributing and highlighting diverse voices.

“Were not guessing, were listening. People tell us what they want to see with the conversations they share on Twitter,” said Twitters Global Head of Content Partnerships Kay Madati in a release announcing the news. “In the past year, weve really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests.”

Twitter, which says its daily video views have nearly doubled in the past year, scored better-than-expected revenue growth.

Twitter exceeded analyst expectations in its Q1 earnings lat week thanks to better-than-expected revenue growth for a second fiscal quarter in a row. It said the number of daily active users grew 10% in Q1, as it worked to make the platform easier for users to follow breaking news and topics of interest. Monthly active users increased to 336 million, up 3% over the same time a year ago.

For its NewFront presentation, Twitter also unveiled advertising initiatives including original content with digital creators and an in-house studio “designed to help brands maximize their own creative efforts on Twitter.”

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