Digital media company Studio71 unveiled a slate of original programming today that includes new content from comedian Lilly Singh and Dwayne Johnsons Seven Bucks Digital Studios, as well as a partnership with Fine Brothers Entertainment, the studio best known for its popular React series of YouTube videos.
Singh, who has attracted 13 million subscribers to her YouTube channel Superwoman, plans more short-form videos that showcase comic scenarios and characters. Shes able to attract notable guests to her channel, including Selena Gomez, Will Smith, John Legend, Chelsea Handler, Nick Jonas and Charlize Theron.
Seven Bucks Digital Studio plans to bring programming tied to Dwaye Johnsons movie campaigns. One body transformation series anchored by Dwayne Johnsons strength, conditioning and nutrition coach, who will give audiences a behind-the-scenes look at the workouts and diet regimens that help the actor transform his body for each new film role.
Fine Brothers Entertainment, the studio that produces 15 serialized shows each week for some 30 million subscribers, will create three new shows: Measure Up, in which teens, parents and older generations form teams to compete in a battle to guess a products price, Poker Face, elicits internet challengesto see if the audience and players can guess whos lying, and Will a Baby, which places a baby in unusual situations (like, say, eating a lemon) to see what theyll do.
Studio71s content can be found on more than 30 video platforms, including Amazon Prime, Facebook Watch, Instagram and YouTube. Its pitch to brands this week during the NewFront presentation is that its content is safe for advertising.