Last nights 76th Golden Globe Awards saw big surprises like Bohemian Rhapsodys big win for Best Motion Picture — Drama, a big send-off for FXs The Americans, flu shots, a trio of victories for Green Book, some history made by co-host Sandra Oh, and a Saturday Night Live alum mock marriage proposal.
Clocking in at around 3 hours and 20 minutes and coming right after a NFL Wild Card playoff game that threatened to run long, the ceremony fronted by Oh and Andy Samberg was a bit more traditional than usual and never even mentioned Donald Trump once. Kicking off the awards season, the omission of the often Hollywood-reviled former Celebrity Apprentice host came despite pointed political remarks by Vice star Christian Bale, Roma director Alfonso Cuarón, and The Assassination of Gianni Versace: American Crime Story executive producer Brad Simpson.
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Following the six-year ratings low of last years Seth Meyers-hosted Globes, NBC was looking for a win in the numbers. However, on a Sunday of little primetime competition on broadcast or cable and the big lead-in of the Philadelphia Eagles close win over the Chicago Bears, it looks like the Comcast-owned net were denied.
The 76th Golden Globes snared a 12.7/21 rating in metered market results. Thats down 5% from the early metrics of 75th Golden Globes of January 7, 2018, which were basically even with the 2017 Jimmy Fallon-hosted ceremony. Tracking across the years, last nights Globes were the lowest in metered markets since the 2015 ceremony, when Tina Fey and Amy Poehler were co-hosts for their third and final stint.
In the final ratings, the 2018 Globes hoisted a 5.0 rating among adults 18-49 and 19.0 million viewers, a double-digit demo decline from 2017 and the worst the Hollywood Foreign Press Association event had done since 2012.
Though a dip from last year, one thing that perhaps makes the 2019 ratings result a bit easier to digest for the Globes and the night-winning NBC is that they come in an environment that has seen NFL ratings inch back up and the Emmys and the Oscars crumble to all-time lows over the past year. Whether that ends up being the case here is still TBD, though right now, with 55 markets reporting, the Globes and that well-watched NFL game could hand NBC its best metered market result of any Sunday since the Oscars in March.
Well update will more Globes ratings as they become available, as well as how the likes of Shark Tank, Family Guy and NCIS did last night too.
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