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Westbrook Studios and Apollo World Touring will collaborate with Formula 1 on a new broadcast initiative to launch next year that will bring A-list celebrity guests – led by Will Smith — pre-filmed stunts and challenges and live performances set around F1 Grand Prix weekends.
This creative partnership allows F1 to pull a new audience into its fan base, on multiple digital formats. It will also present commercial partners with an opportunity to collaborate on an annual global destination entertainment format.
The deal is an outgrowth of an episode of Will Smiths The Bucket List, which premiered on Facebook Watch. The episode saw Will Smith and his son Trey attend the Formula 1 Etihad Airways Abu Dhabi Grand Prix, where they engaged in an intense exercise of father/son bonding, competing in a winner takes all, one on one race, on the F1 Yas Marina circuit with the help from five time F1 World Champion, Lewis Hamilton.
Said Sean Bratches, F1s Managing Director of Commercial Operations: “As we continue to build F1s entertainment and content offering, partnering with Will and Westbrook and the team at Apollo is an amazing opportunity to attract even more star power to F1 and the Grands Prix around the world, engaging with an even wider audience.”
Smith will be the new projects exec producer through Westbook, which he founded last year along with by Jada Pinkett Smith, Miguel Melendez, and Kosaku Yada.
“Ive always been a massive fan of the Formula 1 world and fell even more in love with the sport while shooting an episode of Will Smiths The Bucket List with Lewis Hamilton at last years Abu Dhabi Grand Prix. F1s commitment to creating engaging and inspiring content for its fans mirrors our mission at Westbrook Studios. The synergy of our storytelling is undeniable, and Im excited for fans to join us on this wild ride.”
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