Asia

Dying trade: Traditional snack sellers in Jakarta grapple with dwindling demand, modern tastes

JAKARTA: Back in the 80s, Mr Sahro would peddle his kue putu – steamed rice flour cake filled with palm sugar and served with coconut shavings – door to door.

He had to carry a makeshift steamer and a box of ingredients at opposite ends of a pole and walk from one neighbourhood to the next.

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As he travelled on foot, his steamer would emit a distinctive whistling sound, alerting nearby residents of his presence.

Today, he is selling kue putu at a roadside food stall in South Jakarta, a rare sight in the bustling business and administrative capital of Indonesia.

READ: Dumplings made with century-old recipe beckon crowds in Indonesia's Kalimantan

Mr Sahro, who like many Indonesians go by one name, said he had seen fellow hawkers of Betawi snacks giving up on the trade due to dwindling demand and changing consumer preferences. Betawi refers to the ethnic group native to Jakarta.

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Mr Sahro, 62, is one of the last in Jakarta who sells putu cake. (Photo: Nivell Rayda)

“I personally know four putu sellers during my days as a travelling hawker. They have all switched professions or died, with none of their children willing to take up their fathers profession,” the 62-year-old said.

Mr Sahro persevered against the odds, and is now doing good business due to lack of competition. There are only around 20 places in Jakarta that still sell kue putu. His nearest competitor is more than 4.5km away.

With only 27.6 per cent of the population in Jakarta identifying themselves as Betawi in the 2000 census, the Betawi group has become a minority in the capital.

As groups from other provinces moved into Jakarta, they brought along their own culture, tradition and cuisine, resulting in the culinary heritage of the Betawi community being sidelined.

Mr Sahro pushes out cooked putu cakes from moulds using a stick. (Photo: Nivell Rayda)

While some Betawi dishes made it to the mainstream and were embraced by the rest, the same cannot be said about the snacks and treats. They had to compete with not only traditional snacks from outside of Jakarta but also more modern ones.

Beside kue putu, there are other treats that risk disappearing from Jakartas culinary map.

It is now difficult to find Betawi-style cucur, a deep-fried snack made of rice flour and palm sugar batter.

A plate of cucur cake, deep fried snack made from rice flour and palm sugar batter. (Photo: Nivell Rayda)

Sellers are limited to the fringes of Jakarta and its outskirts where the Betawi community had moved to, as their original neighbourhoods had been converted into offices, shops and apartments.

Another fast disappearing snack is rangi cake, made from tapioca flour served with coconut shavings and caramelised sugar.

NOSTALGIA A KEY SELLING POINT

Mr Sahro said that people buy his kue putu simply out of nostalgia.

“The people who buy my putu do so because they used to eat it as children,” he said. “Thats why my customers are all over 40 years old. I worry that if they pass on, there wont be anyone left looking for putu cake.”

While some sellers have tried to attract new customers by selling other snacks and treats or modifying the kue putu with new flavours and fillings, Mr Sahro has kept his recipe authentic.

READ: Why Indonesia's Bandung is a hotbed for culinary oddities and invention

“They taste the same as the ones my customers had as kids. Thats why they keep coming back. They tell their friends and families about my shop. People drive all the way from other parts of the city just to buy my putu,” he said.

Mr Ahmad Syahroni, who sells Betawi-style cucur also said: “The younger generations simply dont buy cucur anymore.”

“Thankfully in my neighbourhood there are still many Betawi people around. Especially, if there are Betawi weddings and gatherings. Its tradition to serve cucur cake.”

Jakarta's cucur cake, a deep fried snack made from rice flour and palm sugar batter, is among the traditional treats from the Indonesian capital that are becoming harder to find. (Photo: Nivell Rayda)

SOME BETAWI SNACKS DO HAVE FANS

While kue putu and cucur are becoming harder to find, there are some Betawi treats that have fans from beyond the community.

Mr Muhammad Saifulloh, a third-generation snack seller who operates near a south Jakarta train station said his stall used to sell almost every kind of Betawi snack. Now, he is focusing on several kinds that are more popular with the commuters.

“We used to sell cucur cake and rangi cake … But they dont sell so well,” he said.

His stall now sells pancong cake, made from rice flour and coconut milk and served with sugar. He also has the ape cake, a sweet Betawi version of the apam cake, among other offerings.

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