We know were close to the holidays and everything is a bit of a struggle.
Getting dressed in the morning takes a bit more concentration that normal.
But you know how to put a jacket on if you think hard enough – one arm through one hole, the other arm through the other and button it up at the front.
It seems that concept might be a bit of a struggle for Zara models.
Some shoppers have noticed some interesting ways theyve been showing off the high-street brands designs, particularly this coat.
The model wears the coat backwards and its certainly a statement.
Taking a deeper look through their website, there are plenty of other examples.
Like this jumper – you might struggle to have a conversation with this look but at least youd be warm.
This one is for those days you just dont want to see anyone. Just copy this model and curl up in a ball inside your coat (but careful, someone might see your heels).
Or you could wear a coat over the top of another coat and throw it over your head.
Of course, you could just take your coat off and wear it on your lap, like this model.
Or try another back to front look with your bag around your neck.
For something different, you can wear your coat as a skirt.
Maybe you want to try this scarf on scarf on scarf look.
Or if youve lost your hat, copy this model and use your scarf.
Who needs a coat when you can have a backpack?
And apparently trying to take your jumper off is a look.
Despite the unusual tactic, Zara fans have said theyd still buy their products but some admit they go in store to look because of the pictures online.
Hahahaahhaha oh my god
I still will get my weekly orders in dont u worry hun x
— Louisa Williams (@LouisaW_93) December 18, 2018
Zara models on their website do no justice for their clothes
— caoimhe horgan (@caoimhe_hx) December 17, 2018
Zaras website is a social experiment
— MariaJ
(@mariajblogs) This is why when i'm in store i use the scanner on the app, product comes up, pick my size and purchase because this will definately make you not buy shit that actually looks dope on!
— The Notorious LG (@just_laus) December 18, 2018
So what exactly is Zaras thinking? Fashion PR expert Dominique St. John explains: It looks like Zara has added a twist to online shopping by adding more playful shots to its online catalogue.
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We often see these playful shots in glossy editorial shoots from Vogue to Glamour.
Of course, we would never wear a coat as a rucksack, but I can only imagine its part of their PR campaign.
It has definitely caught the publics attention.
Whether these images encourage customers to shop on Zara.com is another question, but there are also other images online where shoppers can see what clothing items look like on the models.
So whether you like them or not, its certainly got us talking and who knows, maybe these are set to be the big trends for 2019 and Zara is just ahead of the curve.
We spoke to Zara and they said they wouldnt be able to comment on this issue.
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