‘Build it and they will come,’ is the capitalist mantra.
Get a few people interested in something and eventually, everyone will want it. That’s how crazes big. No one really wants a Pokemon trading card but once a few kids have them, you’ve got to catch ’em all – amirite?
And that’s a similar (I imagine) to what’s going on with fashion brand Everlane’s new trousers.
Everlane has just brought out The Work Pant – a very simple, classic pair of trousers which come in a few non-offensive shades like beige and navy.
They’re sort of peak Dr Foster vibes.
They’re nice, they’re reasonably priced (£33) and they’re quite flattering.
In other words: staple work wardrobe stuff.
And yet, for some unknown reason, there was a 12,000-person waiting list for the pants before they were even released.
What the actual hell?
I mean, they’re lovely but they’re not that lovely.
If you’re interested in the product description, here it is: ‘The pant that does the work for you. Made of sleek, comfortable two-way stretch cotton, these have a flattering high-waist and skinny cut. A side zipper and leg-lengthening back seam detail add the perfect amount of polish. Getting ready for work just got easier.’
They’re finally now available to buy online but bearing in mind the thousands who registered their interest, don’t be surprised when all the colours sell out in a matter of days.
Madness.
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