Middle East

FaceOf: Fitness, clothing pioneer Fatima Batook

Thu, 2018-05-03 22:32

Fatima Batook is a Saudi womens fitness trainer and clothing pioneer. She has taken part in international events including the World Spinning and Sports Conditioning Conference (WSSC). A star-level 3 spinning instructor, she is also a personal trainer, Yogafit instructor, TRX trainer and the first Piloxing instructor in the Middle East.

Batook graduated from Dhahran Ahliyya School in 2001. She later went to Lakehurst University and studied business management. She graduated in 2005. In 2007, she studied executive leadership at INSEAD Business School.

She founded Studio55, a womens gym that takes a cross-training approach. She has said that it is her passion to empower women to achieve a healthier body and mind. Using a holistic approach, Fatima aims to give the tips and tools clients need to develop healthier lifestyles.

The success of Studio55 led her to set up the Kingdoms first sportswear brand, TIMA. Mindful of the necessity of finding the balance of comfort and modesty, her vision is to provide sportswear for women, and Arab women, in particular, that helps women to feel “peacefully powerful.”

Believing that exercise is integral to any successful womans life, she told the recent Women in Leadership Forum in Jeddah: “The woman was always in the driving seat in leading her own life. Sport gives clarity of mind and helps you to make positive decisions — finding ways to achieve whatever (you) aspire to do.”

She is currently on the board of Asharqia Young Business Womans Executive Council where she promotes entrepreneurship among young Saudi women as a viable alternative to traditional employment.

Main category: Saudi ArabiaTags: Saudi ArabiaFatima BatookFaceOf FaceOf: Prince Abdul Aziz Turki Al-Faisal, Vice chairman to the board in the KSAs General Sports AuthorityFaceOf: Fatimah Baeshen, spokeswoman for Saudi embassy in DC


Arab News


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